Research webtool
2025 statewide household survey

California Electrification Explorer

Explore who has rooftop solar with storage, electric vehicles, heat pumps and induction stoves today, who wants them, how much subsidy it takes to move them, and how far 2035 scenarios land from state benchmarks. Every number comes from two working papers built on the same survey.

7,158households surveyed
170,234addresses invited (4.2% response)
9,129census tracts modeled (MRP)
14strata: 7 climate–energy zones × DAC status
Adoption today and latent demand

Solar + storage today

Current adoption

Interested non-adopters

2035 state benchmark

Current adoption vs. stated interest, all four technologies

Current adoption (all households)Interest among non-adopting homeowners (EV: all respondents)

The gap is widest where adoption is lowest: heat pumps and induction stoves. Survey-weighted estimates (De Roche et al., Figs. 1–2). Solar + storage and induction current adoption are upper bounds because of self-report over-statement.

Willingness to accept · MRP downscaling

Subsidy dial

Each respondent saw a personalized cost comparison, then named the smallest subsidy that would get them to switch. Slide along the survey's ladder for this technology.

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Share of current non-owners who would adopt

Cumulative demand curve with 95% CIs (SI Tables 17–20). Tags mark the Low and High support subsidies used in the 2035 scenarios.

Tract-level adoption across 9,129 tracts

Median tractMiddle 50% of tracts (IQR)Current median

Current adopters plus interested respondents who would adopt at that subsidy, post-stratified to each tract (SI Tables 21–24). PV, heat pump and induction models cover homeowners.

Survey-to-scenario pipeline · Min et al.

2035 scenario builder

Scenarios stack additive pieces: stated adoption at a subsidy tier, then modeled gains from more people knowing an adopter, longer EV range, and Title 24 electrification of new homes (7.5% of the 2035 stock).

Support tier
New-home compliance

All tiers side by side

Values read from Min et al. Fig. 2 and rounded; the paper's text gives High-support totals of about 25% (solar + storage), 30% (EVs), 24% (heat pumps) and 20% (induction). Non-EV subsidy and peer effects are modeled for homeowners only, so totals may be conservative.

Disadvantaged communities (DAC) vs. the rest

Equity gap

Homeownership is 62% outside DACs and 43% inside them, and most subsidies here require owning the home. More support raises adoption in both groups but rarely closes the gap.

Cumulative adoption by scenario

Non-DACDAC2035 benchmark

Totals with 100% new-build compliance, read from Min et al. Fig. 3 and rounded. Numbers above each pair are the gap in percentage points.

How strongly knowing an adopter tracks adoption

Non-DACDAC

Linear probability models · full covariate set

What moves interest

Beliefs about cost, health and safety predict interest more strongly than income or ideology. Once beliefs are in the model, ideology's effect mostly disappears, which suggests it works through those beliefs.

Association with interest in adopting

Significant at p<0.05Not significant

Coefficients in percentage points with 95% CIs (SI Tables 13–16, interest column). Beliefs run −1 (gas better) to +1 (electric better); climate worry and outage impact are per step on a 4-point scale; income per $10,000. Race effects are relative to White non-Hispanic.

What Californians believe: electric vs. gas

Favors gasFavors electric

High support scenario · census tracts

Spatial patterns

Electrified end uses (EVs, heat pumps, induction) cluster in the same tracts. Solar + storage follows a different map, so some areas will be load-heavy and others generation-heavy.

Spatial clustering

Global Moran's I, all significant (p<0.05). Higher means high-adoption tracts sit next to each other.

Tract-level correlation

Pearson's r between technologies' tract adoption rates.

Where demand is highest

    Heat pump adoption by climate zone

    Zones ordered from most heating need (top) to least. Positive = more adoption than the model otherwise predicts.

    Random effects from the mixed model (Min et al. Fig. 4D), read from the figure and rounded. Adoption follows cooling demand, not heating: hot Palm Springs (CZ 15) leads, cold Blue Canyon (CZ 16) trails, even though colder zones would cut more gas.

    Tract-level estimates for every scenario are published by the authors in the CA adoption GitHub repository. This page summarizes them; it does not redraw the tract map.